Google Adword is quite an easy platform to advertise, if you are clear with the facts how it works? The most important thing which we really need to be clear about is Quality Score , based on which Google decide what is the Ad rank for your ad. The value of quality score is given between 1 to 10 by Google, where 10 is the best and 1 is the worst score for your ad. The facts which impact your ad's quality score are: Expected Click through Rate Ad Landing Page experience Ad Relevancy Another factor which can be taken into account is ad format/ extensions which are available for free of cost in Google AdWords. (I will explain them in details in another blog post). So if you want your ad cost to be less and your ad position to be good you need to focus on all these points. Remember user needs relevant information and Google need user so obviously it will not like to serve some junk ad to the users. That's why try to make your ad as relevant as possible and
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