To open a company is quite easy in comparison to become a brand. Anyone can open a company but to make a brand is not possible for all. It is said that Rome wasn't built in a day, the same way a company can't become a brand in a day. Coca- Cola, Pepsi, HP, Dell, Apple, Denim, Nike and many other companies were just any other company until they become a brand.
So how can we do this? Is this costs a lots of money? Who's gonna do that? These are some possible questions that comes in your mind. Well think again, the biggest tool is in your own hand. Yes, your mobile phone, tablets, Laptops, Desktops are you tools. And May be not all but you must be using at least one social media website, well that's it, that's all you need to make your company a brand.
Here are the ideas behind how you can use your social media to make your company a brand. These Three platforms would help you to get that.
LinkedIn-
Even if you don't own a company, but you must have an account in Linkedin, because it helps you to brand yourself. So, you need to make your company's page with true information about your company on your page. You can also tell your employees to add your companies name in their profiles, this will help you to verify with you customers and users, that you are a true and trustworthy website. Update your profile regularly.
Facebook-
The Alexa rank of facebook is 2 currently with 1.3 billion active users this means a lot. You are making a reach to these users. Make a page for your company on Facebook, Give it the name of your Company and vanity url similar to it. And start your work, you can also take help of paid campaigns. Facebook also provide specific targeting and scheduling of your posts now which your help you to grow your name in between the people you want to, or in reasons you want.
Twitter-
Twitter is another strong platform which would make your business to reach your customers, The Best thing I like about twitter is RETWEET. This feature makes your posts visible on other profile as well as making your profile famous. So guess if a person with 5K Followers Retweet your Tweet on their profile then directly you are reaching those 5K people and while those people retweeting you, you can reach on their profile too. The more Follower you have, the more people your reach and the more your business would become famous.
So by directly attracting to your customers you can directly reach your products and services to them and this would make you popular in between social media in a way to become a brand. But the main thing is that always be real. Don't Fake your or your companies identity.
Absolutely true.. Nice!
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DeleteHey! You said well
ReplyDeleteI like the "twitter" logic to b com a brand. 5K.
;-)