Priyanka's Blog World

Facebook is one platform which know almost everything about us. From basic information to professional information. So no surprise if now it adds a dating feature for it's users now. As reported by The Verge : “In March, Facebook was granted a patent for a system that would allow it to build a dating service into the site. The patent describes a way for Facebook to identify friends of friends who might be single, based on “other commonalities or shared experiences.” When you see someone you like, Facebook would let you ask for an introduction.” Other than this Facebook has also granted 6 more patents. Anonymous messaging "Facebook’s focus on making you use your real identity on the service is both controversial and lucrative. It’s also created an opening for countless apps focused on anonymous posting and messaging — companies like Secret, Yik Yak, and Whisper have raised tens of millions of dollars on the promise of building a secret social profile.

Back in days we have this one very entertainment resource in our houses i.e. TV with a single channel. I am a 90's kid so I have seen my  entertainment interest changing very drastically from Doordarshan to multiple channels to choose from to Social media and now YouTube Series. In India daily avg time spend on digital platforms is 1 hour and 18 minutes after Japan where people spend 3 hours 5 minutes and South Korea the time spend is 3 hours 26 minutes according to eMarketer’s latest forecast on time spent with media. 14.4% growth is expected this year in daily usage of digital platform in India among adults. Indian internet infrastructure is still developing, In 2017 we spend 34 minutes with smartphones which is 23.1% more than previous year.  Overall media among the adult population in India will grow by 5.1% in 2017. As people in rural areas are connecting with smartphones because of  cheaper smartphones and data plans. No wonder digital media comes in the second p

Today I got a notification on my Facebook Page... So now we can upload Videos in our Facebook Cover pic. Is't is existing! So if you have any video related to your brand or page you can upload it as your cover pic so that your page visitors and see it all the time. Only the thing is your video should be in between 20 to 90 seconds. After Facebook assistant another surprise of Facebook is really good. What do you think? let me know in comments below.

If you are an admin of your or your company's Facebook Page you would have received a notification from Facebook. Yes I am talking about Facebook Page Assistant. A very cute looking character who is actually there to support you in running your page.   This is really helpful as it can scan your page and will describe you the improvements you can make in your page. And you can tell it your concerns by a simple chat on Facebook. Check out the image below:  This is really helpful for me. Let me know if this is helping you too in comments below.

Google Adword is quite an easy platform to advertise, if you are clear with the facts how it works? The most important thing which we really need to be clear about is  Quality Score , based on which Google decide what is the Ad rank for your ad.  The value of quality score is given between 1 to 10 by Google, where 10 is the best and 1 is the worst score for your ad.  The facts which impact your ad's quality score are: Expected Click through Rate Ad Landing Page experience Ad Relevancy Another factor which can be taken into account is ad format/ extensions which are available for free of cost in Google AdWords. (I will explain them in details in another blog post). So if you want your ad cost to be less and your ad position to be good you need to focus on all these points. Remember user needs relevant information and Google need user so obviously it will not like to serve some junk ad to the users. That's why try to make your ad as relevant as possible and

Check out my latest pulse about How Digital Marketing helps my Business grow?  on Linkedin- Read More: https://www.linkedin.com/pulse/how-digital-marketing-helps-my-business-grow-priyanka-verma?trk=hp-feed-article-title-like