Digital Media Comes in the Second Place to TV in India

Back in days we have this one very entertainment resource in our houses i.e. TV with a single channel. I am a 90's kid so I have seen my entertainment interest changing very drastically from Doordarshan to multiple channels to choose from to Social media and now YouTube Series.

In India daily avg time spend on digital platforms is 1 hour and 18 minutes after Japan where people spend 3 hours 5 minutes and South Korea the time spend is 3 hours 26 minutes according to eMarketer’s latest forecast on time spent with media. 14.4% growth is expected this year in daily usage of digital platform in India among adults.

Indian internet infrastructure is still developing, In 2017 we spend 34 minutes with smartphones which is 23.1% more than previous year.

Overall media among the adult population in India will grow by 5.1% in 2017. As people in rural areas are connecting with smartphones because of cheaper smartphones and data plans.

No wonder digital media comes in the second place to TV in India, which will account for 55.3%, or 2 hours 11 minutes, of daily time spent with all major media—digital or otherwise. Daily TV time is expected to grow, especially in rural areas, on the strength of news coverage and sports broadcasts of cricket which will get an estimated daily time spent of 2 hours 11 minutes in 2017.

Radio listener-ship, has also grown because of expansion of FM radio. However, it is still far behind digital and TV. This year, adults in India will spend an average of 12 minutes listening to the radio each day, while print will take an average of 16 minutes.

So, while planning for upcoming promotional activity let try to utilize these numbers for better conversions.

Comments

How to become a Brand with the help of Social Media?

To open a company is quite easy in comparison to become a brand. Anyone can open a company but to make a brand is not possible for all. It is said that Rome wasn't built in a day, the same way a company can't become a brand in a day. Coca- Cola, Pepsi, HP, Dell, Apple, Denim, Nike and many other companies were just any other company until they become a brand. So how can we do this? Is this costs a lots of money? Who's gonna do that? These are some possible questions that comes in your mind. Well think again, the biggest tool is in your own hand. Yes, your mobile phone, tablets, Laptops, Desktops are you tools. And May be not all but you must be using at least one social media website, well that's it, that's all you need to make your company a brand. Here are the ideas behind how you can use your social media to make your company a brand. These Three platforms would help you to get that. LinkedIn- Even if you don't own a company, but you must...

I Am a Daughter of India and Not Proud of It

मैं हू बेटी इस भारत की, पर है मुझको कोई गर्वे नही. इंसानो को रहने वाले यहा, है आती कोई शर्म नही. जब भी मैं घर से निकली , लोगो ने घूरा और लूटा. जिसने भी प्यार से पूछकरा, मन मे होता कुछ और था. हर बेटी के घर मे भी यहा, रहना वाला दुषासन है. कभी तोड़ दिया कभी छोड़ दिया, हर कोई यहा पे दुश्मन है. जो किया विरोध तो मार दिया, कभी जला दिया कभी राख किया. कोई अपना दिखता ही नही, सब मे हैवान ही दिखता है. फिर भी दुनिया ये क्यो आख़िर, मुझपे ही आरोप लगती है. कभी इस तरफ कभी उस तरफ, हर तरफ से ताने सुनती है. कहती है क्यो पहने कपड़े ऐसे, क्यो तू बाहर जाती है. पर अये भारत अब हर लड़की , तुझ पे ये सवाल उठती है. क्यो हर मा बेटी को ही , बेटे को क्यो ना समझती है. क्यो बेटी ही सहती है सब, क्यो वो ही छुपती जाती है. मैं हू बेटी इस भारत की, पर है मुझको कोई गर्वे नही. इंसानो को रहने वाले यहा, है आती कोई शर्म नही.

Jane and Her Adventure

This was the Summer of 1998. Eight years old Jane was on her vacations.But She didn't want to do the same and boring stuff as she had done in her past years. She wanted to do something exciting and adventurous, but when she ask her mother she didn't take it seriously as she was just a kid. Both her parents were working. And even in summer vacations she had no one to play with. One day when she was riding her bicycle she saw a very young girl sitting in the corner of the street and was crying badly. She Stopped her bicycle and went near her to ask why she was crying and before she could do anything someone put a big bag on her(Jane) and take her away. They take her in a large room, when she was out from the bag she saw that there were so many other young kids like her in the room. She was scared and weeping. At this very moment she was missing her mom and dad badly and was thinking what she would do now, suddenly a big black man with some other men and a woman came into ...

Priyanka's Blog World

Search This Blog